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The Self-Publish Journey with a Children’s Book – Jo Linsdell’s Experience
Why Choose Self-Publishing – Jo Linsdell’s experience as a new children’s picture book author
“Why did you choose to self publish?”
I wanted full control over every aspect of the book. I wrote the story for my son and designed it to suit his tastes. the fact that he played such an active role in it’s creation makes it all the more special to me. By self publishing I got to call all the shots and make it exactly as I wanted it.
“Why did you choose to do the whole book yourself, instead of collaborating with a writer or an illustrator? Are there drawbacks to going it alone”
I studied art and design at college and love it. I figured I might as well put both my writing skills and my illustrating skills to practice. Why hire someone else when i can do it myself? There is a down side to going it alone though. For example, I had no problems in sketches the illustrations for the book, but making them digital and print quality was a whole different story. I’d never used a graphic program before and so it was a huge learning curve for me. Luckily for me, one of my tech savvy friends was on hand to give me advice and assistance. he saved the day more than once
“How has the experience been for you so far? “
Great. This book has been so much fun to do right from the beginning. I’m having fun with the marketing side of things too.
Is the process something anyone could undertake or do you need to be tech savvy?”
I think a certain amount of tech-savviness is definitely a plus. If you’re not lucky enough to have a graphic friend to help out with the technical stuff than I suggest going a different route. There’s so much you need to know, from what colours you can use to dealing with transparencies and layers, in order to get a quality end result. Producing a children’s book is not as easy as some people might think.
“How cost effective is self publishing?”
Very. I spent no money in the creation of the book. I wrote the text and did the illustrations myself. I’m also lucky to have a fantastic network of friends that volunteered to proofread for me and help out with my technical questions. My network has been amazing in supporting my promotional tour to launch the book too with many of them offering to host me on their sites, review the book and help spread the word.
The only cost I’ve had was $25 to have the book added to expanded distribution via createspace (to make it available to bookstores, onlne retailers, libraries etc…) and the cost of a proof copy.
“How time effective is self publishing with regards to all the promotional and marketing work?”
Marketing takes up a lot of time. I don’t think self publishing differs particularly from other publishing routes when it comes to marketing though. Even if you publish through a traditional publisher you will be expected to do a certain amount of promoting yourself.
“Would you choose self-publishing over traditional publishing?”
I did. Self publishing was plan A for me. The reputation attached to self publishing has changed a lot over the last few years and even big name authors are ditching their traditional publishers in favour of self publishing their work.
“Would you self publish again?”
Definitely. I would only consider using a traditional publisher if I couldn’t get the result I wanted on my own.
Jo Linsdell
REVIEW
Jo has chosen a palette of bright flat colours such as young children love for her first picture book, “Out and About at the Zoo”, which she wrote with her small son acting as honorary head of her children’s consumer advisory panel. Her son influenced her story’s creation each step of the way, which has made the whole experience of making this, their first picture book, very special indeed.
The images of the animals are cheeky and fun and are complemented by the simple narrative with a strong rhyming element. Children love the musicality in rhyme so I can see why her little boy loved this mode of storytelling. I’m sure other children will find it fun too!
Ian Beck, Award Winning Illustrator, Describes the Creative Process as Bestselling Author
Ian Beck on Visualizing the Characters in his YA novels,
Hi Ian,
Hearty congratulations on the release of your two new YA novels, both in the one year! That is some achievement! I’m fascinated by how you come up with such a range of amazing and vastly different characters and all so vividly drawn.
Do you ‘see’ with your illustrator’s eye, the characters before you flesh them out? What part of the author is still the illustrator? Does the novel roll out in movie sequence in your mind?
I do see the characters quite clearly and I watch them move about in my head too, so in a sense it is a little like watching an inner cinema sequence but not quite, not entirely. At the same time you are questioning their motivations and inner lives, thoughts etc so it is also like seeing an x ray of the character too, all very hard to explain and much more like a waking dream than a film, and one which you are able to leave and enter again at will. The story certainly rolls out in movie like sequences, a chunk at a time but not necessarily in the narrative order, which is where the importance of editing comes in, the shaping and reordering and the advice and admonitions of the third eye, your editor, which is the vital spark. I could never publish my drafts without the benefit of my editor’s input.
Firstly, the characters in “The Hidden Kingdom” [see review below]-
What was the origin of Prince Osamu, the arrogant prat turned soldier king?
The whole book started with a single sentence. I wrote it for inclusion in a book which was intended to kick start ideas in children and encourage their own writing . The original sentence went something like, ‘The Prince woke to the howling of wolves’, and I thought, ‘well I would like to write that story myself and see what happens’, and so my Prince was the first settled character around which the story built. I imagined him as a pampered princeling in a fairy tale forced to confront something very big but I wasn’t sure what it might be at the beginning of the process.
Why Baku and the Snow Maiden? Is this a tip of the hat to the Brothers Grimm with their tales of transformation and tragic love, thinking particularly of The Little Mermaid, but with role reversal?
Not quite, Baku and the Snow Maiden were in a separate book, based on a Japanese myth story. It was only after working on both discretely for a few months that I realised in a flash of inspiration, (which now seems obvious but didn’t at the time), that they belonged in the same book as Prince Osamu.
Lissa, the warrior maid, is a thoroughly modern miss. What were her antecedents?
I think Lissa is to me quite clearly based on the character and beauty of Zhang Zi Yi in the film Crouching Tiger Hidden Dragon, that is exctly how I saw her in my mind, fiery and difficult, but dedicated to the saving of the Prince even though she begins the story despising his weakness.
Secondly, the lead roles in the very visually realized, “The Haunting of Charity Delafield” [see review below]-
Charity Delafield, is a quintessential heroine for a disaffected generation. The working woman’s children, tossed from home to childcare, child care to school and back and never long enough in one place to identify with it as ‘home’, whom I suspect ask ‘Who is Mum? Is she really the hollow eyed lady who picks me up late afternoon/early evening, rushes me through dinner to bed and pulls me out in the morning, drives me and drops me off with a stress fraught kiss and a wave?’ Charity is a brave new kind of heroine, finding her way, finding herself. In a seemingly disaffected world. What inspired her?
Charity began life as picture book idea. I had drawn some rough sketches of a girl in a long red coat out in the snow in an old fashioned formal garden. I liked the place and time of the story, the only difficulty was that there was no story. At about the same time my daughter started leaving notes for the Fairy she believed to be in the house and I started to leave replies in minute hand writing, which developed into a nice game. I mentioned them to my agent and she thought it might be worth developing as a book. My editor at Random House, Annie Eaton, always liked the initial drawings and would occasionally enquire if I had done anything with them. After I had finished the Tom Trueheart books, I finally saw a way to develop the story as a novel with the girl in the red coat in the garden. It went through three very different drafts before it was finished.
Do you ever get tempted to ‘storyboard’ the creation of your characters in the way you used to ‘storyboard’ illustrations to a picture book?
I do have visual avatars of my characters in mind usually a strange amalgam of bits of drawings and half remembered films, or people I know or have known and so on.
Have any of your own doodles or sketches actually inspired one of your book characters?
In the case of Charity Delafield certainly yes.
How do you go about plotting a story or does it just flow through mind to pen as if you are scribing from a screening?
I am very much a ‘gardening’ type of author. Apparently there are two kinds of author, Architects and Gardeners. Architects plan carefully, and gardeners scatter seed and wait for the growth. I tend to plan in retrospect, what Bernard Cornwell calls ‘putting doors in alleyways’.
Finally, what are you creating for readers right now?
I am working on several things. One is a book of my own poetry (for grown ups) called, Behind The Dusty Glass. This will be a limited edition and finely printed on heavy paper, illustrated by me too, and in the case of the special copies each illustration will be hand coloured by me as well.
Click here for a preview of poem and illustration for ”Behind the Dusty Glass”: “Flora at Kings X” by Ian Beck from forthcoming “Behind The Dusty Glass”
I am also publishing a book of poetry which I have written as if I were someone else; namely the husband of Lucia in the Mapp & Lucia books of the 1930s by E F Benson. He is called Pepino by Lucia and his book is called Fugitive Lyrics. The poems are mentioned in the novel and the appearance of the book is minutely described. He is dead and Lucia wants to be found reading the poems in her grief but can’t untie the ribbon on the binding. My late Brother in Law, Jonathan Gili, always wanted to see the fictional book made real and so it is being created in his memory as an elaborate spoof. I have also illustrated the poems and, again, specials will have hand colouring. I am also writing two novels. One is called The Sky Stone and is set in the 1300s, a big adventure story about art, lapis lazuli, and a fallen warrior which will be published by Oxford University Press. For Random House I am hoping to write a series of stories collectively called; The Casebooks of Captain Holloway about a top secret department during world war two in London dealing with the mysterious and the occult and the inexplicable. The first will (I hope) be called The Disappearance of Tom Pile. I also hope to write the story of the Sweep’s boy Silas and what happens to him up to and after the Charity Delafield story.
Thank you Ian! We have a feast to look forward to! Keep us posted!
Other books by Ian Beck - “Tom Trueheart” series “Past World”!
Review – The Hidden Kingdom, by Ian Beck
The Characters are drawn very visually in this old world adventure with an Asiatic setting. This is no surprise, as author Ian Beck , is also a master illustrator who half way through his illustrious career turned to story telling himself. The prince, Osamu is very typical of his era and culture, spoiled, petulant, and arrogant. Not a particularly likeable character till circumstances take through him together with Lissa, a girl soldier and Baku, a humble potter’s assistant and the three of them find themselves fleeing for their lives in an unforgiving winter, though lands torn by war with a supernatural origin. Will the prince find his destiny, despite himself, as leader of his besieged people? Will the young potter ever find happiness with his love and nemesis the mysterious snow maiden? And the fierce soldier girl, is she capable of more than dealing death? http://www.youtube.com/watch?v=DyLad-6odnw&feature=related
Review – The Haunting of Charity Delafield by Ian Beck
Have you ever felt you are a stranger to your own family, a prisoner in the life you find yourself living? The heroine of Ian Becks’ latest YA book experiences exactly that. Her father treats her a bit like a potentially dangerous alien, surrounding her with rules and regulations so she feels a prisoner in her ‘home’. And where is her mother…? Children are good at unraveling conspiracies of silence, and this is exactly what Charity does with the help of a mischievous chimney sweep and a curious black cat. The cover is wonderful, a genuine enticement to open and savour contents, but then Ian Beck is a master illustrator as well as an award winning author. Peopled with larger than life characters and a magical world within a world, this is a thoroughly enjoyable read. The central character deserves a revisit in another adventure. http://www.youtube.com/watch?v=_XMwYigBNiw
Researching the environment of story
By happy accident, I discovered the way to travel interstate, overseas, inter-culturally and explore the ambience of remote towns, cities, country lanes and outback outposts. Air tickets – well that’s the ideal, but no, I used Google Earth.
It started with my trying to locate a lovely country home in West Hougham, Kent, England. It was featured in Country Life for September 7th, 2000, and was the
inspiration for my story “The Dolls’ House in the Forest”. I was fascinated by the quaintness of the architecture compared to anything out here in Oz and the size of the immense, almost regal trees forming a perfect backdrop to the house. I tried to relocate the house by doing a ‘street view’ saunter down English lanes in the vicinity. I located the area on the map and zeroed in from aerial to ‘here I am virtually walking down this street on the other side of the world the environs of which I just happen to need to explore.’
I didn’t find the house, but I had the most wonderfully inspiring time wandering down country lanes that were little more than wagon tracks, great boughs canopying overhead and wildflowers dotted in the fields…
Now, if I need to capture something of the ‘feel’ of an area. I seek out an address. Real estate notices for sale/auction/for rent are a good source, then go explore in Google Earth. Wander around that area, exploring the architecture, streetscapes, lifestyles evidenced in things as random as street art, verge gardens, bus stops, signage, graffiti, shop window decor, fences or lack of, litter, strays and the bystanders to my wanderings. Don’t forget YouTube – Example – Dingle, and with Celtic song overlay Dingle
I have also found that exploring the Realtor advertisements in the area I am exploring gives insight into the lifestyle and inhabitants of the town. Many homes give a slideshow or even a video tour online. This helps you pick up on details of life – home decor, layout, from wall hangings to cushions, scatter rugs to artwork, the placement of chairs to take in a much loved outlook, the windows and their views out, the garden. Example.
Perhaps this sounds a little bit the voyeur. It is not the intention, far from, it is seeking faithfulness in recreating a ’feeling’ for place. It is gathering the elements of story , setting the stage, arranging a convincing backdrop to the action!
Lovely example of a virtual tour – 1893 mansion, St Georges Road, Toorak.
http://imagetrack.com.au/pv/view.php?sc=ffdc8554de&v=/v/ffdc8554de
Another lovely virtual tour – historic “Douglas”, built in 1881, in Birchgrove, Sydney.
Visualising Story
The tips above, of course, are beneficial to illustrators as well. Not many can afford to jet around the world on location research for images. Other ways to ’get in the setting’ for free include YouTube clips. This is even a Youtube video clip on West Hougham, Kent. Sadly, it doesn’t feature that house…
Other ways to ’get in the setting’ for free, besides YouTube clips, are Flickr and photographic collections held in State Libraries and on places like Pinterst. Jeff Faria recently sent me a great link to early circus posters – fascinating. Little did he know I am currently writing a story which involves Civil War period circuses in the US.
If your story requires an historical setting, you are in luck! Heritage listings in Australia and the UK are excellent.
Below are some very useful research sites for historic buildings in Australia -
Federation style dwellings lists many excellent buildings, of which Alister Brae, Pymble is an outstanding example.
Additional links are given for some residences, as in the case of “Venice”, Randwick.
The NSW Heritage database also gives excellent information. TIP: Put in the street name and the suburb to narrow your search for a particular building. Just putting in the suburb will bring all heritage listed buildings in that suburb. Putting in the street number and street will draw a blank. Putting in the property name will sometimes bring up additional material otherwise unaccessed, e.g., “Glen Rhoda”, a gothic residence in Woollahra. Using the name in the search brings up information on the existing residential property, No.71, and and an additional link to the listing for, No.67, property formerly part of the original “Glen Rhoda”.
For anyone researching Kew, Camberwell or Hawthorn buildings [mainly but not only residences] from 1860s through to 1969, this site is a must. Other Councils will have similar sites.
Open Gardens, Australia has links to various of its most notable gardens. Windyridge shows the garden in all four seasons in a map based virtual tour.
International settings – the virtual tour
Aside from a drop in to street level via Google Earth, many online sites feature virtual tours of historic settings, buildings, rambles around towns, cities and country areas. A few examples -
Castles -
Eilean Donan, the iconic Scottish Castle featured on innumerable calendars, tourist brochures and used as a location in numbers of feature films [you need Java 7 to see the virtual tour on the official website] can be viewed in Youtube Clips.
The best clip of Eilean Donan, features a commentary on the Castle’s history and shows the exterior, surrounds and interior in much more detail.
Neuschwanstein [Castle that inspired the Disney fairytale castle] – site tour;
Virtual Tour of Neuschwanstein with commentary in English subtitles;
Virtual sight-seeing – contemporary and historical
Paris
A walk around Paris by video [sadly not signposted but gives a good overview of everyday life];
Louvre - historical commentary and tour [mainly external], contemporary , history [in French] and tour of architectural features;
Tuileries, Paris surrounds, exterior, interior in brief;
Whatever the historic building or the town, you are quite likely to find a youtube clip or at least flicker photos, then there is always Google earth! Have fun!
How to Create a Storybook App
How to Create a Storybook App.
Julie breaks the ice and gets us in the water with this great blog on creating a kid’s book app!

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